November 22, 2019
Development / Media

01. The Challenge & Solution

O One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope

02. Working Process

One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.

03. Perfect Result

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.

Contact Us

Information about the product you want so we can be of help

Remote assistance

For all equipment connected to the Internet, we provide remote management of the same, as an additional tool for remote diagnosis and resolution of breakdowns, with the ability to permanently monitor the status of the equipment, remote interaction and generation of personalized reports and alarms.

Monitoring and predictive maintenance

Monitoring the status of equipment in real time with the ability to obtain, check and analyze information related to its behavior and take preventive measures against possible future performance problems before they occur. Predictive models are also incorporated with the data obtained and their modeling through the dependency patterns established for each system analyzed, allowing automatic decision making for optimal equipment performance.


This Service provides us with a graphic representation of the parameters and measured data, through a fully configurable information representation panel, also displaying the information of the analyzes of critical parameters defined for predictive maintenance according to its definition of critical and warning levels, based on a relative difference prediction model.

Comprehensive maintenance of your equipment including labor and spare parts.

Spare parts, labor and travel included.

With this service Macsa ID takes full care of the maintenance of its equipment. It includes travel, working hours for preventive and corrective actions, as well as necessary spare parts throughout the duration of the contract; In this way, surprises due to unplanned and unforeseen equipment repair costs are avoided.

With Comprehensive Maintenance we guarantee optimal equipment service, maximizing productivity, reducing stops on our clients’ production lines and ensuring the total cost of equipment maintenance.

For your greater convenience, this contracting model also facilitates the payment method, adapting to your needs: annual, quarterly or monthly.

Corrective maintenance includes labor and travel expenses.

This maintenance service includes labor and travel for all corrective actions that arise during the duration of the contract. This service also includes the scheduled preventive visits necessary for the correct operation of the equipment, therefore, within a corrective maintenance contract, clients have the preventive maintenance service (PMP).

Your equipment is always supervised to avoid incidents on your production line.

Preventive actions to keep your equipment in perfect working order.


It consists of carrying out scheduled visits to carry out preventive maintenance actions on the equipment. The cost of travel and work hours are included in a single rate.

This service adapts to our clients’ scheduled production stops, and keeps the equipment in perfect working order, extending its useful life and reliability, while reducing incidents and repair costs.

Original Spare Parts


At Macsa ID we always provide you with original spare parts of the highest quality to guarantee effective repair and maximum durability of the equipment.

We guarantee quick response to avoid production stops and their consequent losses, as well as full compatibility of parts and personalized attention with tailored solutions.

Plant performance

Assistance at your facilities, because your equipment is our priority.

With this service we offer assistance through one of the Macsa ID technicians to carry out any type of intervention.

Thanks to the experience and our network of technicians distributed throughout the national and international territory, we offer a close, fast and efficient service. After each intervention we focus on prevention, explaining the origin of the problem and providing the necessary information to customers to prevent the incident from being repeated in the future, minimizing the downtime of the lines and consequently maximizing the productivity of the lines. themselves.

Macsa ID Workshop Service


Repair, quality control and shipping, in the shortest time.

In the event of a breakdown that cannot be repaired on-site, the damaged equipment may be sent to the central facilities of Macsa id, where the workshop service is in charge of repairing and verifying the equipment, placing emphasis on the reliability and speed of the service. reducing plant assistance costs.

Once the equipment is repaired, it undergoes an exhaustive quality control to verify its optimal operating conditions. This protocol allows your equipment to be integrated back into your production line, ensuring its reliability and operation.

Replacement Equipment


Avoid prolonged line stops without the need to purchase backup equipment.

Through this service, we will install replacement equipment temporarily during the repair period of the replaced equipment, which once repaired will be installed again at the client’s home.

This service allows you to avoid prolonged line stops, without the need to purchase reserve equipment, with the benefit of saving investment and production costs.

Check availability depending on the type of equipment.

Installation and commissioning of your coding and marking equipment


We put at your disposal our own technical staff with more than 20 years of experience in coding and marking equipment.

Macsa ID carries out the commissioning of the purchased equipment with the maximum guarantees of installation and operation.

In our facilities or in the most appropriate place according to your needs, our technicians teach a syllabus prepared to provide you with the necessary autonomy to immediately identify and resolve any incidents that the equipment may have on the production line.

Macsa ID coding and marking technology at your fingertips


We have at your disposal a showroom with all the Macsa ID coding and marking equipment and technologies prepared for making samples and thus offering you the most appropriate solution for your needs.

The marking and coding of each substrate requires specific characteristics and equipment. In this space, where all Macsa ID lasers are displayed, you will find the best solution for your needs, adapting the type of laser, lens, power…

Initial training to work autonomously and independently


We offer training and training courses for your technicians on the different equipment and technologies supplied by Macsa ID. Our own technical staff, experts in the different marking and coding technologies, will transmit all the necessary technical knowledge to be able to operate and get the most out of the equipment.

Initial training is basic to operate autonomously and become familiar with the new marking technologies acquired.

Initial consulting to adapt the project to your needs

Macsa ID has a multidisciplinary team of consultants-engineers who intervene in the project from analysis to installation. Initial consulting allows you to know first-hand the client’s needs from the first contact.

They have extensive experience and high-level knowledge in all the disciplines that are included in development engineering (automation, mechanics, materials, software…), in this way the study is carried out comprehensively, including all aspects of the project.

Knowing the project initially is essential to provide the best solutions to your needs.